Researchers warn that the world can’t wait for Meta to do the right thing. In order to better understand the breadth and complexity of tracking services used by Meta, the parent company of Facebook, Mozilla, has announced a new program.
The Facebook Pixel Hunt will be led by Rally, Mozilla’s privacy-first data-sharing platform, with the help of The Markup Team, an American non-profit data-driven journalism organization, and Mozilla volunteers.
On its website, the initiative states that even if you do not have a Facebook account, Facebook may nevertheless collect information about you online. “Facebook uses a network of “pixels” that may be installed on many of the sites you visit to track your activities. As a participant in this study, you’ll assist Rally and The Markup examine and report on where Facebook is following you and what type of information they are collecting.”
Increasing public consciousness
A browser plugin called Rally was launched by Mozilla in June 2021 to raise awareness of the worth of people’s data.
The data generated by the extension will be put to good use in a variety of research projects. Princeton University’s Center for Information Technology Policy’s on news and misinformation about politics, Covid-19 on digital services, and the Stanford University Graduate School of Business study on how people consume news and the impact ads have on the consumers were some of the first studies to look at this topic.
Rally, on the other hand, has never worked with a non-academic organization before.
He was quoted in AdWeek saying that the world cannot wait for platforms to do the right thing, especially with so much at stake. Ted Han is the Mozilla Rally product lead, according to AdWeek.
People who make the internet are the ones who will lead this relationship in giving fresh and essential methods for exposing its reality. As the repercussions of fragmented consciousness become more apparent, this alliance is timely.”
When it comes to protecting one’s online data, this is more vital than ever. Use robust authentication techniques wherever possible whenever possible, and connect to the internet using a virtual private network (VPN) to encrypt your communications.
Facebook’s handling of user data has come under fire on numerous occasions, the most notable of which occurred between 2013 and 2016. In the lead-up to the 2016 US presidential election, the corporation was found to have given British consulting firm Cambridge Analytica access to customer data without their knowledge for political advertising.